AOL: if you're thinking internet provider, you're out of the loop. What was once America Online became AOL, and even more recently merged with Yahoo! to form a new company, Oath. They are one of the largest digital advertisers in the world, directly competing with Google and Facebook. AOL approached us to help put together a video shouting about their algorithm AdLearn - a digital advertising genie in a bottle. AdLearn uses tech that has been developed for nearly 20 years and is leading the pack when it comes to reaching audiences effectively.

 

The brief was to be a bit provocative as the sales team were finding traditional advertisers put off by all the new-fangled tech. So we came up with an idea involving dinosaurs and fun, brightly coloured illustrations. We signed up one of our favourites, Bee Grandinetti, to create the illustrations. As always she came up trumps!

Credits

 

Illustrations: Bee Grandinetti

Copywriter: Andrew Philip

Animation: Raag Raisanghani & Victoria Cartwright

Produced & Directed by: Studio Yuzu

A still from Studio Yuzu's animation for Beavertown showing flying saucers approaching London
A still from Studio Yuzu's animation for Beavertown showing Gamma Rays enjoying a pint in a pub
A still from Studio Yuzu's animation for Beavertown showing a Gamma Ray sweating as he realises they are under attack!
A still from Studio Yuzu's animation for Beavertown showing Gamma Rays taking defensive positions
A still from Studio Yuzu's animation for Beavertown showing a Gamma Ray looking for Lupuloids in his binoculars
A still from Studio Yuzu's animation for Beavertown showing Gamma Rays being vaporised as London is under attack

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Registered Office: 27 Mortimer Street London W1T 3BL

A still from Studio Yuzu's animation for Beavertown showing flying saucers approaching London
A still from Studio Yuzu's animation for Beavertown showing Gamma Rays enjoying a pint in a pub
A still from Studio Yuzu's animation for Beavertown showing a Gamma Ray sweating as he realises they are under attack!
A still from Studio Yuzu's animation for Beavertown showing Gamma Rays taking defensive positions
A still from Studio Yuzu's animation for Beavertown showing a Gamma Ray looking for Lupuloids in his binoculars
A still from Studio Yuzu's animation for Beavertown showing Gamma Rays being vaporised as London is under attack