Carhartt soho launch
To launch the opening of a new store, its first in London's Soho, Carhartt WIP asked Yuzu to come up with a film concept.
We ended up shooting almost every single road in the neighbourhood, creating a few typographic street name treatments and positioning them over each tracked shot.
We wanted to show the store in the context of the historic location in all its grimy glory and name check as many streets as possible. We were surprised at how many we didn't know before this project.
Camerawork, Tracking & Editing: Andrew Philip
Typography: Victoria Cartwright
Character Design & Animation: Victoria Cartwright
Direction: Studio Yuzu